Essay on Sexual Exploitation of Women in the Media

Sexual Exploitation of Women in the Media Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop Ludacris – Holidae; Charlies Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn†¦show more content†¦In 1998, $1billion was spent online on â€Å"adult content,† 69 percent of the total Internet content sales. In most commercial advertisements on television, women show more skin than men. Commercials use women to sell sex because it attracts more attention than men showing their bodies. For instance, Britney Spears, a singer whom many teenagers admire, appeared in a music commercial for Z100, the number one radio station in New York. Z100 promotes commercially hot music in modes such as pop, rock, and RB. In Z100’s new commercial, Britney Spears is wearing a beige outfit consisting of a tight tube top and small shorts that accent her chest and buttocks. After talking for a moment, she starts dancing with her back facing the camera. Viewers are visually drawn to the shape of her body. As spokesperson for Z100, Britney Spears is being used as a marketing tool to attract men and increase ratings. Z100 could have had a popular male in its commercial. Instead the company’s executives chose a popular woman known for her hourglass figure because men prefer to look at young, shapely, nubile women. Television shows concentrate more and more on physical imagery showing women and their bodies exposed in an effort to increase ratings. The show Baywatch is about lifeguards, both men and women, working on the beach, but the females wear tight and particularly revealing bikinis. When the show first came out, it was taken seriously asShow MoreRelatedThe Effects Of Television On Society s Society1583 Words   |  7 PagesMedia is a very powerful source in today’s society, especially, television. Through technological advancements, television has given people the ability to access almost any program at their fingertips. Shows like Dance Moms, So You Think You Can Dance, and Dancing with the Stars acquire exponential ratings and leave quite the impact on their viewers. As such, viewers around the globe, both young and old, are inspired to dance and keep dancing. Dance is an expressive art form, which allows peopleRead MoreDoes Pornography Exploit or Liberate Women? 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